Apple has announced proposals to open a store on Princes Street, following the recent news that new Primark and Cult shops are also planned for the city's main retail street.
Edinburgh City Council have greeted this decision with enthusiasm, in the hope of it enhancing the city centre.
Tom Buchanan, Edinburgh’s economic development leader, was “delighted” by the plans, saying: “Having brands like Apple in Edinburgh draws people to the city.”
For Apple product owners, this is a step towards convenience and accessibility. By opening a store in Scotland’s capital, customers will no longer have to travel to Glasgow to fix their faulty or broken products.
Edinburgh Councillor Tom Buchanan said: “It is fantastic that such a retailer wants to invest in the city. It will help to rejuvenate Princes Street.”
Apple is a globally recognised brand and is known for its innovative electronic products such as the Mac desktop and laptop computers, the iPod and the iPhone.
For university students in Edinburgh owning an Apple product, this is welcome news.
Emma Guthrie, a University of Edinburgh student, said: “My boyfriend has a Mac and we both use iPods. Recently my iPod broke and the only Apple place that would fix it was Glasgow. It’s brilliant there’s going to be one in Edinburgh.”
Major retailers Cult and Primark have also confirmed new stores on Princes Street. Cult already has a store on North Bridge, but its second store will span 11,500 sqft in its new home in Princes Mall. With a growing wealth of well-known retail brands like Apple, it could potentially bring economic prosperity to the capital.
There are currently only two Apple Stores in Scotland, in Glasgow and Aberdeen.
Niall Macdonald, director of retail at property firm Jones Lang LaSalle, said: "Having a retailer the stature of Apple coming into the city is monumental news. Cult is a great letting for Princes Mall and it will be a big flagship store for them that will give the centre the direction it has been looking for."
Editor's note: an earlier version of this story claimed that there was only one Apple Store in Scotland. In fact there are two. The story has been corrected accordingly.