Ooh Fashion

As the runway shows in New York, Paris, Milan and London have come to a close, Ooh Fashion celebrated fall fashion and local Edinburgh designers last week. The annual autumn/winter runway show was on Tuesday 18th October and “A Fair of Fashion” on 22nd October. After Tuesday’s jam-packed A/W show, which featured 15 collections and 170 outfits, Ooh Fashion held the fair and pop-up shop at No.12 Picardy Place. Both events benefited the Royal Hospital’s Sick Kids Friends Foundation, as a percentage of proceeds went to supporting the foundation.

From vintage wares to custom-made designs, the fair shop featured items from over 10 local boutiques and vintage shops, such as Those Were The Days, Lilies and Dreams, Pyschomoda Clothing, NutMeg Couture and Sister Vintage. Shoppers had access to beautiful vintage items and custom-made dresses and jewellery – all at discounted prices. The fair also featured designs from local millinery Karen Reid Designs, reworked clothing from Nayane Fashion, tango dresses from Yosoy, as well as designs from nicci.n., Elle Diva, and Cotton Fields.

Ooh Fashion’s creative director Gary Anderson began the fashion network group in 2010, starting with a spring/summer show in March 2010. Since then, Ooh Fashion’s shows have gotten bigger and better, featuring more independent designers, makeup artists and hairdressers. “[We] try to add to each season [and] make it a bigger venue,” Anderson said. With this year’s fair, they hoped to attract more people and attention to Edinburgh style and fashion.

Though Edinburgh has a “mind for fashion,” Anderson noted how it has not been highlighted here as it is in Glasgow. Anderson, a student at Napier University, started Ooh Fashion as a networking resource for those interested in the fashion industry and fashion event planning. His ultimate goal? “To help establish an Edinburgh Fashion Week.” This might not be too far in the future, given the incredible amount of people who attended this Tuesday’s show. “[People] definitely have an interest in fashion in Edinburgh,” Anderson said, noting that the line for Tuesday’s show was so long, they had to unfortunately turn some people away. By adding Saturday’s “A Fair of Fashion,” attendees had the chance to view pieces featured in the show, as well as connect with independent designers and boutiques.

Up next for Ooh Fashion is their Spring/Summer 2012 show, which Anderson says will be on an even bigger scale than this past show.