How Bloggers Are Changing Fashion

Over the past two years, there has been an explosion of fashion blogging. From Elle and Vogue to the fifteen year-old Tavi Gevinson, blogging has captivated the fashion world. So what is fashion blogging? Most fashion blogs take the typical format of bloggers taking straight up, street-style shots of themselves or friends, often daily, of what they're wearing, what’s in season and where we can buy it. Fashion blogs such as these appear to have transformed the fashion world by making ideas and inspiration accessible to even the most amateur fashion followers.

Successful bloggers have managed to have a dramatic impact on the sales and marketing of even the biggest fashion brands. They are able to post new information and new products much faster and with greater ease than the traditional fashion magazine is able to. A recent article {where?} told the story of two sisters {who?}with a passion for fashion, who started blogging from home about new items they had seen or bought. The girls’ blog was extremely popular achieving thousands of hits per day and a recent article they posted about a new Guess watch caused it to sell out in a matter of hours.

It appears fashion inspiration no longer lies with the high fashion magazine that presents catwalk-inspired ideas and designer pieces. Instead, people want access to real, manageable fashion ideas. The most popular fashion blogs present new and exciting fashion ideas from a mix of high-street and vintage. So if you’re looking for a new winter outfit, take inspiration from some of the most powerful people in the twenty-first-century fashion world. Or if you fancy yourself as a bit of a fashionista, why not start a blog yourself? Who knows where it could lead?

My personal favourite blog: http://unitedkingdom.lookbook.nu