Thursday 24 May 2012
Log in
The Journal on Facebook RSS Feed

Obscure Scottish fashion takes over hit TV show

Glasgow-based label makes star appearance on ITV1's ever-popular The X Factor

Article tools

A Glasgow-based womenswear fashion label has taken over hit TV show The X Factor.

Lyndsay Pagan and Jennifer Celine Coyle of independent Scottish label Obscure Couture proudly dressed X Factor contestants Amelia Lily Oliver on her return to the show following Frankie Cocozza's shock exit.

Girl band 'Little Mix' and Irish contestant Janet Devlin were also draped in the Scottish designs during their performances.

Describing their brand as "street/stagewear for the introverted extrovert", the Obscure Couture pieces fitted in perfectly with the fresh, young vibe oozing from the female artists.

The X Factor style team contacted the Glasgow-based designers asking if they would be happy to dress Little Mix, Janet Devlin and pink-haired Amelia Lily.

Proving that Obscure Couture has some serious staying power, the brands fabulous Scapula leather biker jacket featured in Amelia Lily the following week during her performance.

The Obscure Couture girls then joined forces with Bonnie Bling to customise glitter name knuckle duster rings for Amelia Lily which she wore on last week's show.

Obscure Couture can be found on Asos Marketplace, on Facebook, Twitter and via www.obscure-couture.com.

blog comments powered by Disqus